TRC Hotel Advisors provides strategically integrated financial and operational asset management services to companies in the public and private hotel real estate arena.
Ed Rohling and TRC Hotel Advisors has a history of serving the interest of hotel owners and creditors in the most challenging environments. The hotel strategies and initiatives used in difficult times are not learned in the rapid growth environments. Experience gained in past down cycles can be used to materially enhance an at risk portfolio. TRC Hotel Advisors has a track record of experience in troubled times and has the capacity to enhance the performance of private equity hospitality platforms.
Principal Ed Rohling typically immerses himself in the client’s challenge or opportunity. He leads the company’s existing team to results that interface the best financial strategies with hotel portfolio results.